GENERIC STRATEGIES

salam..hi,,happy "weekend's day" for final year BCAR's student..actually, today we didn't have any class. so we can say today is weekend's day..:)

actually, dr.ummi has give us a task related with what have we learn this weeks. it is about generic strategies. what is generic strategies? generic strategies it is a strategic planning that can be adopted by any firm in any market or industry to improve its competitive performance.

for this task, i have choose MYDIN and i think they use FOCUSED LOW COST PROVIDER as a generic strategies for their firm. their strategic target is a housewife, student and the ordinary people in the middle class..

as we know, in nilai, Mydin's rival are tesco and giant supermarket. from the three supermarket, i think Mydin provide the lower price for it's goods other than tesco and giant supermarket. from my experience, last 2 month, i had buy the "colgate optic white" toothpaste at Mydin and the price is RM7.++, and last week, i went to giant supermarket and i want to buy the same toothpaste but the price is RM12.++ . so we can see that Mydin offer the lower price to it's consumer and i think their basic competitive strategic are successful because they can attract their customer to purchase with them.

to attract their customer, Mydin provide the lower price for their goods and it also provide the bulk goods for their niche customers.

why Mydin can provide the lower price other than giant and tesco? from my observation, it is because Mydin is a Malay company that sells "barang buatan Malaysia". it alsoacquired the stock of goods in bulk, so that why it can sell the goods in a lower price.

CHAPTER 3

hi..good evening!!

last 2 weeks, dr ummi teach us about how to evaluate a company and external environment..from what we learn, we can use many method to do the evaluation. firstly, we can use PESTEL analysis. I think, if i only say PESTEL analysis, i can say that many people will ask to me,,what is PESTEL? okey,,i will explain about it. PESTEL stand for:

the other method that we can use by using THE FIVE COMPETITIVE FORCES. the five competitive forces are: 

okey,,that all for today,,have a nice day!!

ROBIN HOOD

who is ROBIN HOOD??what can I say..robin hood is a kind thief. Robin rob the rich people and he distribute it to the poor people.

last weeks, dr.ummi explain to us about robin hood's case. by the way, it is an interesting cases. lets check it out what is the moral story from this case.

the case tells us about robin hood has a conflict with the sheriff and his administration. he want to against the High Sheriff of Nottingham. to make his  against successful, he make the strategy. Firstly, he built the strong group. the group members must have a discipline attitude, they must united to against the sheriff and willing to breach the law. Secondly, as a leader, he will make all the decision and he will give the duty to his lieutenants. 

there are 4 important person in this group. first, Scarlett was in charge the scout and intelligence. second, Little John must make sure that the members always discipline. third, Scarlock was in charge the finance and lastly Much and Miller's son in charge the provision the ever-increasing band of Merrymmen.

the cases in very complicated. so in this post, I just want to share about the robin hood's strategy to make his against success.. :)