actually, dr.ummi has give us a task related with what have we learn this weeks. it is about generic strategies. what is generic strategies? generic strategies it is a strategic planning that can be adopted by any firm in any market or industry to improve its competitive performance.
for this task, i have choose MYDIN and i think they use FOCUSED LOW COST PROVIDER as a generic strategies for their firm. their strategic target is a housewife, student and the ordinary people in the middle class..
as we know, in nilai, Mydin's rival are tesco and giant supermarket. from the three supermarket, i think Mydin provide the lower price for it's goods other than tesco and giant supermarket. from my experience, last 2 month, i had buy the "colgate optic white" toothpaste at Mydin and the price is RM7.++, and last week, i went to giant supermarket and i want to buy the same toothpaste but the price is RM12.++ . so we can see that Mydin offer the lower price to it's consumer and i think their basic competitive strategic are successful because they can attract their customer to purchase with them.
to attract their customer, Mydin provide the lower price for their goods and it also provide the bulk goods for their niche customers.
why Mydin can provide the lower price other than giant and tesco? from my observation, it is because Mydin is a Malay company that sells "barang buatan Malaysia". it alsoacquired the stock of goods in bulk, so that why it can sell the goods in a lower price.
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